Maximum Allowable Downtime [MAD]

Maximum Allowable Downtime (MAD)

 Definition(s):

The absolute maximum time that the system can be unavailable without direct or indirect ramifications to the organization.

 Source: BCM Institute

The maximum time a business can tolerate the absence or unavailability of a particular business function.

 Source: TechTarget

The maximum time a business can tolerate an application, process or system being unavailable before having a detrimental impact to the organization.

 Source: Erwood Group
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Maximum Allowable Downtime is the maximum amount of time a system or service is allowed to be unavailable before it is considered unacceptable.